State Farm Ad Director to keynote Hispanic Television Summit.
June 19, 2011
State Farm Advertising Director, Edward C. Gold, will present the Opening Keynote at the Ninth Annual Hispanic Television Summit at 9 am ET on Tuesday, September 20, 2011 in the Broadway Ballroom at the Marriott Marquis Hotel in Times Square, New York City.
According to the Group Publisher, Louis Hillelson, “we are very happy to have Ed open our Summit. He will deliver remarks that are valuable to all of our attendees. After all, sponsorship is critical to the profitability of the Hispanic TV business. State Farm is a major sponsor of telecast sports that are most popular with Hispanic fans and Ed Gold has been instrumental in support of Soccer and Baseball on networks like ESPN Deportes, Telemundo and Univision.”
Gold will speak first-hand about the State Farm sponsorship of the telecast of the 2006 and 2010 FIFA World Cup and the 2007, 2009, and 2011 Gold Cup (Copa de Oro), as well as efforts within the Mexican League Soccer coverage in the U.S. He will also address the company‚s reach to the market via many Hispanic networks including Fox Deportes, GolTV, and others as well as how the company has utilized the Major League Baseball platform to support the Hispanic market, including televised sponsorship of the State Farm Home Run Derby on ESPN Deportes.
