Banah International Group, Inc. names Richard Marañón & Associates Advertising as AOR.
June 15, 2011
Banah International Group, Inc., a Sugar Company, announced that they have been working with Richard Marañon & Associates Advertising, a full service advertising agency. R. Marañon & Associates Advertising will develop the creative campaign, and a comprehensive market strategy to establish Banah products in the U.S. market.
“The energy we perceived from this company was what closed the deal for us,” said Banah‚s President, Alex Perez. “They understood and immediately shared our passion. We believe that Marañon & Associates will deliver the effective message we want to convey, the one that will definitely open the doors for us in the U.S. market.”
“We are very happy to work with Banah. The sugar industry is essential and with the growing trend to lead a healthier lifestyle, there is no doubt that Banah’s product variety will be welcomed by U.S. consumers,” said Richard Marañon. “There are many elements in this campaign and we want to develop the best strategy to present these products in the market, he added. “
Banah will launch a multimedia campaign in September, 2011. The budget has not been revealed yet, but they have already initiated efforts in Florida that will soon expand to other states.
