Bacardi U.S.A.’s HATUEY selects Newlink America as AOR.

Newlink America was selected as the agency of record for Bacardi U.S.A.’s HATUEY brand, the Cuban style ale that was once the best selling premium beer in Cuba.

The agency, led by Jorge Ortega and Eduardo del Rivero, handled the recent launch event and will manage all marketing and communications. Newlink America also is building the brand’s new website and handling all digital communications and social media strategies. This is the first brand of Bacardi U.S.A. that Newlink will manage. Bacardi U.S.A. Inc., is the United States import and distribution arm of one of the world’s leading spirits and wine producers.