According to the 2011 Máximo Report.
June 7, 2011
For New Generation Latinos, peer-to-peer recommendations are highly valued and sought after. Whether it be in person or virtual, NGLs are leveraging their vast social networks to spread the word (positive or negative) about brands. In fact, NGLs are more likely to forward opinions and info about a brand compared to their Caucasian counterparts.
Find out more at: http://www.NGLC.biz/MAXIMO
