Knowledge Networks acquires Garcia Research Associates.

Knowledge Networks has acquired Garcia Research Associates (GRA).

GRA will maintain its home office in Burbank, CA; KN will fully utilize GRA‚s operations center in Tijuana, Mexico.

With the addition of GRA’s experts, Knowledge Networks will have 15 full-time staff in its Hispanic research team, as well as a panel resources for accessing all facets of the U.S. Hispanic population. The acquisition of Cada Cabeza, along with KnowledgePanel Latino and the National Shopper Lab, strengthens KN’s ability to reach U.S. Hispanic segments ˆ such as Spanish-dominant/Unacculturated — often missed by other research.

“The need to find ever more sophisticated ways to understand the U.S. Hispanic population ˆ especially those in Spanish-dominant or bilingual households ˆ has been our priority for years,” said Knowledge Networks CEO Simon Kooyman. “GRA shares our focus and our passion for making insights actionable for clients of all types, and Cada Cabeza provides an excellent complement to KnowledgePanel Latino. I am pleased to welcome Carlos and his team to KN.”

Garcia’s President and CEO, Carlos Garcia, said, “We are glad to be joining a firm that has shown such a strong commitment to representing every voice among Latinos in the U.S. We know Knowledge Networks as top-quality partners and innovators, and we look forward to bringing our combined resources to clients ˆ at a time when the need to understand the burgeoning and complex Hispanic population has never been greater.”