LatinWorks wins at Cannes Festival.

LatinWorks announced that it has been awarded two Lions for work on behalf of Austin’s Latin film festival Cine Las Americas and for anti-child obesity organization Active Life, at last week’s Cannes Lions 58thAnnual International Festival of Creativity. LatinWorks is the only US-based Hispanic advertising agency to win Lions at this year’s Festival.

LatinWorks picked up the Gold Lion in the radio category for its stranger-than-fiction ads for Cine Las Americas, inspired by speeches from colorful Latin American political figures. LatinWorks developed three cross-cultural spots titled “Cameron,” “Obama” and “Merkel” by juxtaposing head-scratching outbursts from Latin American heads-of-state with buttoned-up political figures in the US and Europe. LatinWorks ended every spot with the tagline, “If this is our Latin American reality, imagine our films.”

The agency won a Bronze Lion in the print competition with its progressive vision for anti-child obesity campaign, Active Life. The campaign was created to encourage children to interact face-to-face, instead of just through Facebook. The ads featured paper cutouts of kids’ Facebook profiles and showed kids outdoors alongside the copy, “Meet online, play outside.”

“We are truly honored to be awarded by the prestigious Cannes Lions International Festival of Creativity,” said President and Chief Creative Officer, Sergio Alcocer. “As marketers to the Hispanic community, our creativity is grounded with cultural relevancy for the diverse Hispanic consumer in the US. To be recognized among the top agencies in theworld is a testament to LatinWorks’ commitment to operating at the forefront of the evolving general marketplace.”