PepsiCo scholarships and internships for Latino in communications, journalism & social media.
May 24, 2011
PepsiCo announced a $50,000 contribution to the National Association of Hispanic Journalists (NAHJ) for scholarships and internships to support Latino students pursuing careers. The announcement was made during the NAHJ Annual Convention in Orlando, as part of La Promesa de PepsiCo, the company’s Hispanic corporate initiative focused on helping build stronger Latino communities in the United States.
“We are committed to investing in Latino talent by engaging and developing Hispanic professionals and by supporting education to help them succeed,” said Julie Hamp, Senior Vice President Consumer Relations, Chief Communications Officer, PepsiCo.
As part of the contribution, PepsiCo will award ten $2,500 scholarships to Latino students pursuing careers in print, broadcast and online journalism in English- or Spanish-language media. PepsiCo will support five journalism internships at media outlets across the country in which the students will gain experience in covering specialized topics such as health, education, and other areas of true importance to the Latino community.
La Promesa de PepsiCo focuses specifically on Latino empowerment and the issues that matter most to Hispanics including Latino education, employment opportunities, promoting active lifestyles, and investing in science to develop healthier products. As part of their promise, the company is building relationships with the community, strengthening its strategic partnerships, and sponsoring national Hispanic organizations like: CHCI (Congressional Hispanic Caucus Institute), HACR (Hispanic Association on Corporate Responsibility), LULAC (League of United Latin American Citizens), NAHJ (National Association of Hispanic Journalists), and NCLR (National Council of La Raza) among others.