According to the 2011 Máximo Report
May 23, 2011
Cultural representation in ads is very important to today’s New Generation Latino. They want to see themselves reflected in marketing that targets them, but it’s not an “all Latino or nothing” solution. In fact, there are more important elements to marketing for NGLs than having an “all Latino” cast.
Find out more at: http://www.NGLC.biz/MAXIMO
