Univision MasterCard Prepaid Card partners with Paty Cantú.

MasterCard and Univision Communications Inc. announced a partnership with popular Mexican singer-songwriter Paty Cantú to deliver priceless experiences and exclusive access to Univision MasterCard Prepaid Card (Tarjeta Prepagada Univision MasterCard®) cardholders. Paty is the new face of the Univision MasterCard Prepaid Card, a card product designed to provide Hispanic consumers with access to a relevant and flexible financial tool that meets their everyday payment needs. In addition to learning about the benefits of prepaid cards, cardholders can also follow Paty as she debuts a solo tour in the U.S. to support her new hit album, Afortunadamente No Eres Tú, and can gain exclusive access to concerts, music downloads and more.
 
Univision MasterCard Prepaid cardholders can share Paty’s experiences as her latest album hits radio stations and stores across the U.S., and can embark on their own journey for priceless experiences. By using and reloading their Univision MasterCard Prepaid Cards, cardholders will have exclusive access to video footage of Paty’s concerts, desktop wallpapers, music downloads, and other content online through the MasterCard VIP cardholder site and a Paty Cantú forum on Univision.com. Cardholders will also have the opportunity to win autographed guitars, CDs and photos at events across the country.
 
In support of the campaign, television vignettes are airing across Univision Networks, demonstrating how Paty uses a Univision MasterCard Prepaid Card to meet her everyday needs and reinforcing the benefits of prepaid cards over cash. Television and radio spots supporting MasterCard’s Priceless advertising campaign will begin airing in mid-June, featuring the ways fans can use their Univision MasterCard Prepaid cards to follow Paty and experience her first U.S. tour first-hand. Online ads will highlight the unique access the Univision MasterCard Prepaid card provides to Paty Cantú video footage and more. In addition, personal financial advisor Orlando Montiel will appear in select vignettes and at events throughout the year as part of the Company’s ongoing financial literacy efforts.
 
“Univision’s mission is to inform, empower and entertain the Hispanic community. Partnering with MasterCard enables us to raise awareness of superior financial tools, resources and services, and empower our community to make smart financial choices,” said Scott Scovel, vice president of Prepaid Financial Services, Univision Communications Inc. “We’re proud to support Paty as she kicks off her first solo U.S. tour and offer Hispanic consumers exclusive access to her music, while educating them about important financial tools and empowering Latinos to become better informed consumers.”
 
To promote the U.S. release of her latest album, Paty will tour the top U.S. Hispanic markets across the country for concerts, radio and television spots and other appearances, including a MasterCard-sponsored three-city tour with concerts this fall. As part of this tour, Univision MasterCard Prepaid cardholders will have exclusive access to VIP after-parties featuring live performances by Paty. Paty will also make appearances at local MasterCard-sponsored market events in New York, Los Angeles, Houston and Dallas, including the “Fiestas Patrias,” a patriotic celebration showcasing the pride, history and traditions of Mexico.
 
“Many Hispanic consumers in the U.S. rely heavily on cash, which means they don’t take advantage of the safety, reliability and convenience of electronic payments. That’s one of the reasons we’re working with Univision – to educate the Hispanic audience about the benefits of prepaid payment tools and open the door to the mainstream financial system for them,” said Chris McWilton, president, U.S. Markets, MasterCard Worldwide. “By partnering with Paty Cantú for this campaign, we’re providing our cardholders with priceless experiences that are tailored to their interests, in this case music, so they can enjoy greater value from their prepaid product.”