Terra wins Best iPad Experience Award.

Terra received an award for Best iPad Experience at the first annual User Experience Awards 2011 during Internet Week in New York City. The award ceremony was coordinated by NYC-CHI, New York City’s largest and oldest user experience organization in partnership with the Usability Professionals Association (NYC UPA).  
 
“This award recognizes our commitment to innovation, our investment in creating products appropriate for new devices and our dedication to always offer the best user experience,” said Sandra Pecis, Terra’s Vice President of Media for Latin America and the US.  
 
Three months ago, Terra incorporated a new navigating technology using the HTML5 technology for iPad that offer users a more enjoyable experience when navigating through the Terra.com content. With the HTML5 technology, it is unnecessary to download an application and its frequent updates. This offers a much faster loading time compared to the traditional model of HTML.
 
“This product represents Terra’s continuous commitment to innovation. We are proud of the work and the success of this collaboration with our longtime partner. We are especially thrilled to help Terra extend its brand experience to new platforms,” said Jane Friesen, Client Partner of Razorfish.