Mendigochea named Director of Sales at Briabe Mobile.

Briabe Mobile announced the addition of Matias Mendigochea as Director of Sales .

Matias Mendigochea comes to Briabe with over 12-years of advertising and marketing experience in the Latin American and US multicultural markets. His career originated in advertising with JWT in Mexico City and later recruited to Los Angeles, where he continued to grow his professional acumen with the leading marketing communications brands. With a comprehensive understanding of a diverse cross-section of businesses, Mendigochea previously worked with name-brand entities that included Ford, Boost Mobile, 20th Century Fox, Infiniti, Motorola, Nestle, Nike, Sears, Toyota and Warner Lambert. Based in Los Angeles, Mendigochea’s role will encompass growing the company’s sales team, as well as enhancing agency and brand relationships nationally.