Hennessy commemorates Father’s Day.

Hennessy is raising a toast this Father’s Day.

In advance of Father’s Day on Sunday, June 19th, Hennessy will have special Spanish-language point of sale displays at select retail accounts in seven U.S. markets.

The point of sale creative features the headline “De Tal Padre. Tal Hijo” (“Like Father. Like Son”). The headline points to the similarities between father and son in terms of personality and tastes, including choosing Hennessy as their preferred drink of choice. In addition, the headline dispels the notion of “my father’s drink” by cleverly uniting father and son over a Hennessy cocktail.

“The Hennessy Father’s Day creative message succeeds because its vitality stems from a straight-forward, universally appealing message that is emotionally engaging,” said Manny Gonzalez, director of Hispanic Marketing for Hennessy.

The creative development for the Hispanic market was led by Hennessy’s Hispanic trade marketing agency of record Mercury Mambo and then adapted for general market use.

In support of this holiday occasion, Hennessy is offering a gift set that features a 750ml bottle of Hennessy Privilège V.S.O.P and two branded glasses. The gift package is bilingual as it showcases cocktail recipes to mix and enjoy with Hennessy (using apple, citrus, ginger or berry flavors) in English and Spanish.