Nestle USA launches new Nestle Aguas Frescas Ready-to-Drink Beverages.

Nestle USA has introduced three authentic flavored aguas frescas drinks in select markets across the United States arriving in stores in time for summer.

“Consumers with roots in the Hispanic culture will find that Nestle Aguas Frescas reminds them of home, of growing up,” said Nestle spokesperson Juan Motta, Head of Domestic Emerging Markets. “It’s another way to blend the best of two cultures. Nestle Aguas Frescas delivers the refreshing and authentic taste of home with the convenience of a ready-to-drink format for the U.S. lifestyle.”

To introduce Nestle Aguas Frescas, grassroots teams called “Los Vitroleros”, referring to the glass urns that aguas frescas is traditionally served in, will visit select cities to provide free samples and coupons of the three beverages to an estimated 2 million consumers. The beverages are available at chain and independent grocery, mass, drug and convenience stores. In addition, Nestle® will be deploying a custom-built food and beverage truck, called the Nestle® Aguas Frescas Aguas! Movil that will canvass Los Angeles neighborhoods, parks, beaches, festivals and retail stores providing free samples of all three flavors of the Nestle® Aguas Frescas paired with authentic Mexican street tacos. Visitors to the Aguas! Movil will have the opportunity to select a salsa to top their tacos from 10 levels of hotness. To track the Nestle® Aguas Frescas Aguas! Movil tour online follow us via twitter @NestleAguas and facebook.com/NestleAguasFrescas. The tour will run from mid-May thru September.

NestleAguas Frescas Search for Authentic New Artist — $5,000 Prize

To highlight its traditional origins, Nestle Aguas Frescas will begin a nationwide search for an Authentic New Artist, giving the winner a free trip for two to Los Angeles, $5,000 in cash, and the chance to perform live at a Mexican Independence Celebration in Los Angeles. Auditions are open to U.S. residents 18 years or older. Entries can be submitted at www.NestleAguasFrescas.com and through the Aguas! Movil through July 1, 2011. Participants can select a popular song at the website and use the virtual recording studio to create their audition. These audition videos will be posted on the site for public voting and the Nestle® Aguas Frescas Authentic New Artist will be announced in early September. Look for details about the “Nestle® Aguas Frescas Authentic Artist Contest” and official rules at www.NestleAguasFrescas.com.

“As a worldwide food and beverage leader, Nestle embraces traditional Hispanic products and the cultures that created these unique taste experiences,” said Juan Motta of Nestle. “Our Nestle Aguas Frescas Authentic Artist Contest is intended to showcase Hispanic culture through music and celebrate fresh voices before a national audience.”