Carvajal named Marketing & New Business Director at Latinum.

Joseph Carvajal has been named Director, Marketing and Business Development at Latinum Network according to an announcement by Founder and Managing Partner David Wellisch. In this new role, Carvajal will be responsible for fostering greater commercial collaboration among the Latinum members.

Carvajal, who had been U.S. Hispanic Brand Marketing Manager at Brown-Forman Corporation, was a member of the Latinum Network before joining the company. At Brown-Forman, Carvajal worked with the iconic Jack Daniel’s Tennessee Family of Brands and led the strategic development, communication and execution of profitable Hispanic consumer brand plans, helping generate growth in profits, sales and brand awareness. Prior to his tenure at Brown-Forman, Carvajal held various marketing roles at Heineken USA and McDonald’s Corporation where he presided over significant zone volume growth through profitable marketing programs.

“Latinum is a unique business model that can truly help our members understand and get closer to their target audience in more effective and efficient ways while achieving their business goals – I know, I was one of them!” said Carvajal. “I look forward to working with our members to unlock the full value of our commercial platform, and enhance the effectiveness of our network for them.”