Verizon launched EnciendeteFios.com

Verizon introduced www.EnciendeteFios.com, a website that brings to life the advantages of FiOS – the nation’s fastest and most reliable Internet service offered on a mass scale, advanced TV and home phone services – in a unique and entertaining fashion.
 
“We wanted to create a unique online destination that provides pertinent information to Hispanic consumers,” said Oscar Madrid, director of multicultural marketing at Verizon. “Providing Spanish-speaking consumers with in-language information is important, but merely translating our existing content to Spanish was not enough. In order to fully connect with this important base of consumers, we needed to create an educational and informational site that would resonate with them at a functional and emotional level.
 
“This new website demonstrates Verizon’s commitment to delivering a premium online experience for our Hispanic consumers, and our promise to offer a superior entertainment experience,” said Madrid.
 
The new Verizon website allows consumers to enjoy all of its content in English or Spanish, without it affecting the quality of the online experience. With one click, consumers can read about interactive personas, testimonials and other rich content in their language of choice.