LATV debuts National News Programming.

LATV announces the debut of AL EMPEZAR EL DIA, a national magazine-style morning show and a daily national newscast, NOTICIAS LATV; each will serve as the cornerstone to the network’s news lineup. The bold news programming platform will be complemented with the expanded offering of LATV’s current leading entertainment news program, EN LA ZONA, now airing twice a week.
 
Last month, LATV announced its venture into reality programming with the launch of five new reality genre series. With the debut of a national news programming block, the network is on a fast track to deliver fresh, bold and distinct programming that delivers high-quality television to inspire its 18-49 viewer demographic to become better informed and moved to make a difference in their communities.
 
“Our audience is young, aspirational and on the go. They’re constantly seeking news that is not only culturally relevant to their bicultural lifestyles but they want to know how real-time global events impact them on a personal level,” said Luca Bentivoglio, COO and Head of Programming, LATV. “Our viewers are intelligent people who want to discuss and interact with the news of the day as soon as it’s breaking; this is what our national news programming will now offer them. Our viewers’ tastes are evolving and we’re right there with them, giving them what they most want.”