Univision’s ‘No Me Hallo’ announces partners.

Univision Interactive Media, Inc. announced the key sponsors for its highly anticipated original webnovela “No Me Hallo” (Finding Myself).  As integrated partners, Kmart, Sierra Mist Natural and State Farm will be incorporated into the storyline, showcased on Univision’s online and mobile  platforms, and featured in interactive experiences through social platforms and sweepstakes. “No Me Hallo,” a Univision Studios production, premieres Monday, May 16, 2011 online at www.NovelasySeries.com and on the Univision and Univision Video Apps for Smartphones. It will run as a series of five-minute webisodes launching every Monday, Wednesday and Friday.
 
“As Univision Interactive Media continues to bring our users the best entertainment experiences possible, ‘No Me Hallo’ provides a unique platform and innovative solutions for leading brands to extend their reach with U.S. Hispanics,” said Kevin Conroy, president of Univision Interactive Media.
 
Sierra Mist Natural will kick off its U.S. Hispanic advertising efforts with “No Me Hallo.” The brand will be prominently featured on www.NovelasySeries.com. In addition, it will be featured across Univision.com’s online and mobile sites and within the Univision Video App. Along with customized product integrations, Sierra Mist Natural will also be developing a Spanish-language Facebook fan page to promote their integrations and drive viewers to watch the webnovela on www.NovelasySeries.com.
 
Through its sponsorship of “No Me Hallo,” Kmart will feature the Casa Cristina collection by Cristina Saralegui, whose bed and bath home fashions collection is available at select Kmart stores throughout the country.  In addition, Kmart will host a custom online and mobile mini-site where users can participate for a chance to win cash prizes and Kmart gift cards to help them achieve their aspirations in the areas of Family, Education, Home or Career.
 
State Farm will be the exclusive sponsor of the “Donde esta Luchita” (Where is Luchita) special on www.NovelasySeries.com, a fun where-are-they-now spoof poking fun at the webnovela characters as they rise and fall from the spotlight. Users will also have the opportunity to create their very own State Farm® jingle, which will be available to download on their mobile phone, and participate for a chance to win a sweepstakes. The special will also include trivia and sneak peeks at behind-the-scenes content. Furthermore, a guest appearance from a State Farm agent will be organically woven into the webnovela.