Falcone to lead Direct Customer Initiatives at Lopez Negrete Communications.

Lopez Negrete Communications, Inc. has named Alex Falcone to direct the agency’s Customer Relationship Marketing (CRM), Customer Experience Management (CEM), and Direct Marketing (DM) unit.
 
“We are delighted to have someone with Alex’s experience, profile and skill set join the Lopez Negrete Communications family. Hispanic customer relationship management and direct marketing are core to our agency offering and promise to guide our clients toward sustainable, measurable and profitable relationships with their Latino customers,” said Alex López Negrete, president, CEO and chief creative officer of Lopez Negrete Communications.
 
Falcone will be accountable for developing and optimizing all customer relationship management and direct marketing ventures. Responsibilities will include developing and integrating CRM, CEM and DM policy for the agency’s client roster and developing strategies involving data-driven initiatives, alternate distribution methods, and loyalty, acquisition and activation programs.
 
“I’m proud to be part of Lopez Negrete, a unique Hispanic advertising agency that is a living testament of true CRM and CEM,” says Falcone. “The agency’s decade-long relationships with Fortune 100 companies in designing, developing and managing customer life cycles to impact how consumers think, engage and talk about their products and brands is considered best practices in our industry.”