Latinum Network launches media partners program.
April 3, 2011
Latinum Network has just launched a Media Partners Program. Designed to give media companies access to Latinum’s proprietary research and analytics, the program will also promote collaborations with brand marketers that are already part of the network. Among the media companies that have signed up are Telemundo Communications Group, Meredith Corp., Univision Communications, and impreMedia joining existing member Time Inc.
“This year has been one of remarkable growth for us. Thanks in a large part to our member brands and the collaborative process they embrace, combined with our increased investment in proprietary research and sophisticated analytics, we have been able to positively impact our members’ ability to better understand and effectively target the U.S. Hispanic consumer. We have also leveraged our peer platform to ignite commercial partnerships and share ideas, tapping into their collective power in the market,” said David Wellisch, co-founder, Latinum Network. “We look forward to working closely with our media partners to activate our commercial collaboration platform across industries.”