DirecTV adds The Vidal Partnership to agency roster.
March 29, 2011
Industry insiders speculate that DirecTV has added New York based The Vidal Partnership to handle US Hispanic branding responsibilities for the Satellite TV company. US Hispanic media responsibilities continue to be handled by Coral Gables based Del Cueto Media Group.
The Vidal Partnership previously had a relationship with DirecTV. DirecTV in the general market uses two agencies to handle the various marketing and media responsibilities.
Calls to the client and agencies were not returned. No announcement has been released.
