Online Summer Courses from FSU for Professionals: Account Planning and Hispanic Marketing

Starting May 9, Florida State University will offer for the first time an online course on Account Planning. The course prepares busy professionals to become savvy account planners without having to attend a classroom.  Students will learn how to plan advertising from the consumer’s perspective and will enable them to create an effective advertising strategy. The course covers qualitative insight generation, creative briefs, and strategy formulation among other topics.

Also starting on May 9, FSU offers its well established online course on Hispanic Marketing Communication. This course has been taken by several hundred students and professionals and has received excellent reviews for the information it provides and for being a forum for students and professionals to share their experiences and grow as seasoned marketers working with US Hispanics. The course focuses on strategic considerations for reaching out to US Hispanics and emphasizes a cultural connection.

Both courses last 13 weeks and they are asynchronous so that students can work at their own pace. Professionals receive a certificate of completion. These two courses are part of the Center for Hispanic Marketing Communication at Florida State University. Registration is open now and you are encouraged to apply soon. These affordable online courses are part of an ongoing effort of the Center to provide continuing education and serving the community.

To inquire and register write to: In*******@ca****.edu