DIRECTV Más features Lucero in new ad campaign.

DIRECTV Más is launching a new ad campaign featuring Lucero, the popular Latina musician and actress. The campaign, Vamos Por Más, features Lucero in a series of television, print and web ads that will be presented throughout the year.

The Vamos Por Más campaign highlights the superior programming and entertainment experience that sets DIRECTV Más apart from the competition. The campaign showcases some of the benefits that DIRECTV Más offers Hispanics in the U.S., such as news and shows directly from our customers’ home countries and the very best in technology.

“DIRECTV is thrilled to partner with Lucero on this new ad campaign,” said Jon Gieselman, senior vice president of Advertising and Public Relations for DIRECTV. “Lucero is an icon in the Hispanic community, and we felt her personality was the perfect fit for our brand and for this campaign.”

“I’m proud to be a part of the Vamos Por Más campaign, which talks about what it takes to succeed and that in order to get ahead, you always have to give your best,” said Lucero. “That’s why I love the message of this new campaign. We, as Hispanics, are fighters and always think of ways to give more than expected. That’s what DIRECTV Más offers as the best in its category. It clearly shows the commitment DIRECTV has with the U.S. Hispanic community.”