National Latino Broadcasting launches new channels on SiriusXM.

National Latino Broadcasting, LLC. (NLB), a newly formed subsidiary of Eventus, announced it has been selected by SiriusXM to lease four channels on a long-term basis on the Sirius and XM satellite radio platforms. The media entity will provide programming targeting the Latino market.

“We applaud SiriusXM’s rigorous management of the RFP process, ultimately creating the space necessary for new media entities to be able to cater to traditionally underserved communities. Our selection validates our vision of filling a void by creating compelling programming for today’s diverse Latino communities. We expect Latino consumers will react positively to this new and exciting offering, which has not been available to them before,” said Nelson Albareda, President & CEO of NLB. “The launch of NLB marks a significant milestone for Eventus. The formation of this new media company allows us to deliver on our long-term business strategy of becoming a provider of culturally relevant content for the underserved Latino market in the United States. We look forward to a long and fruitful partnership with SiriusXM.”