Marroquín joins CAA.

Multicultural marketing veteran Rick Marroquín has joined Creative Artists Agency (CAA), the world’s leading entertainment and sports agency, where he will work alongside Christy Haubegger to provide expert insight on multicultural audiences and initiatives and develop opportunities for clients within this burgeoning marketplace.

Prior to CAA, he was the founder and CEO of Interpublic Group’s Identity, an agency focused on multicultural marketing and media for clients such as L’Oreal Paris, Chrysler, Johnson & Johnson, and The Home Depot. While at Identity, he cultivated the agency’s strategic vision, oversaw new business development, and created initiatives that positioned his clients on the leading edge of multicultural marketing, while challenging them to be innovators within this marketplace. Previously, he was the Chief Marketing Officer at Batanga Inc., the leading Hispanic-focused online music media company, where he oversaw all marketing, research, analytics, event planning, and magazine operations and utilized his understanding of Hispanic cultural and consumer behaviors to elevate the awareness of the Batanga brands among its target audience.