Cartagena named VP Corporate Marketing at Univision.

Univision Communications Inc. announced the appointment of Chiqui Cartagena as vice president, Corporate Marketing. Cartagena will be responsible for developing and implementing corporate marketing strategies, positioning the Company’s broad portfolio of brands and creating proprietary consumer research tools and ethnographies. She will be based in New York and will report to Ruth Gaviria, senior vice president, Corporate Marketing.

“We are proud to have a skilled media and marketing pioneer like Chiqui Cartagena join Univision’s marketing team,” said Gaviria. “Her profound understanding of Hispanic consumers will help Univision on our quest to ensure all stakeholders understand the value of the fastest growing consumer group in the nation.”

“I look forward to working with my colleagues in further positioning Univision, the leading brand serving the 50 million plus Hispanics in this country,” said Cartagena. “The opportunities to drive greater results within Univision are endless based on our connection and unparalleled understanding of Latinos in the U.S.”