Sí TV breaks into Puerto Rico.

Sí TV has arrived to Puerto Rico. The network, which will re-launch as nuvoTV on July 4, announced it has been added to Choice Cable TV’s expanded basic lineup as its only English-language television destination created specifically for bi-cultural Latinos (BCLs). The network can now be seen by “Choice Pack” subscribers on channel 151.

Sí TV kicked off the launch by sponsoring its first ever casting in San Juan for its flagship competition series Model Latina. The recent event drew hundreds of young, beautiful women interested in vying to become the next Model Latina. This season will take place in wild and spectacular Las Vegas, and promises to be the most entertaining Model Latina to date.

“Puerto Rico’s enormous Bi-Cultural Latino population is thirsty for our type of high-quality, culturally relevant programming,” said Judi Lopez, Sí TV’s SVP Affiliate Distribution and Marketing. “We are a leading brand offering original content like no other Latino-focused network, and we look forward to working closely with Choice on introducing our network to their expanded basic tier customers.”

Michael Carrosquilla, President & General Manager, Choice Cable, said, “Sí TV is a terrific addition to our programming lineup and reflects our commitment to serve all constituencies across our footprint. The network has great cultural relevance for English-speaking Latinos and some very exciting programming plans for the months ahead.”