Coors Light offers Soccer Fans the ‘Pase de Primera’.
March 7, 2011
Coors Light, is giving fans access to one of the sport’s most elite and passionately-followed leagues.
Soccer fans can enter a sweepstakes for a chance to win a trip to Mexico for the semifinals and finals of the 2011 Torneo Clausura (Closing Tournament), where they’ll watch the game alongside Mexican soccer legend and sports commentator, Jorge Campos. They’ll also have a chance to win framed, autographed memorabilia such as soccer balls, an assortment of Primera División jerseys, goalie gloves and much more.
“The passion our consumers have for Mexico’s Primera División soccer is incredibly personal and intense,” said Rick Gomez, vice president of marketing for the Coors Family of Brands. “We’re both proud and excited to be the first American beer brand to offer this degree of insider access to soccer fans.”
Through May 15, legal-drinking-age consumers can participate for a chance to win by visiting their favorite retailer and keeping an eye out for specially-marked Coors Light “Pase de Primera” (1st Class Pass) displays to enter. Promotional materials will feature program details, including entry rules, prizes and how to play without purchase. Consumers can visit CoorsLight.com/PaseDePrimera and enter the UPC code obtained from their Coors Light purchase for their chance to win.
For more information on how to enter the promotion, see Coors Light displays at retail locations or visit the “Pase de Primera” tab on the Coors Light Español Facebook page (www.facebook.com/CoorsLightEspanol).
