Filli named VP of Strategic Planning at LatinWorks.
March 4, 2011
LatinWorks announced that Christian Filli as VP of Strategic Planning, effective immediately.
In this new role, Filli will grow the Hispanic agency’s team of strategists, reporting directly to president and chief creative officer, Sergio Alcocer. Filli joins LatinWorks in Austin, Texas, from his most recent position as managing director of Landor Associates in Mexico City, a global branding firm that is part of the WPP Group.
Filli will be the strategic voice of LatinWorks. He will provide the insights and inspiration that will inform the creative process of the agency, which works with brands such as Anheuser-Busch, General Motors, Lowe’s and Domino’s Pizza.
