mun2 and Telemundo Studios begin production of RPM MIAMI.

mun2, Telemundo’s bicultural, bilingual cable network, and Telemundo announced that Telemundo Studios will begin production on “RPM MIAMI” – mun2’s first-ever dramatic series with novela roots.  The 13 episode scripted original production is scheduled to air weekly beginning May 1, 2011 at 10pm EDT.  To see a preview of RPM MIAMI, click here.

“Telemundo Studios is excited to be producing such an ambitious original project for mun2. RPM MIAMI is the first-ever scripted drama episodic series customized for the network and for its audience of young U.S. Hispanics,” stated Derek Bond, Senior Executive Vice President Studios, Production and Broadcast Operations, Telemundo.  “The mun2 viewer will be taken for a thrilling visual ride and an exciting viewing experience of the highest production quality. This is yet another example of Telemundo’s unique original programming model pioneered seven years ago. We hope this will be the first of many more to come.”

“RPM Miami is such a unique production that it warranted a genre of its own. We coined it a ‘dramela,’ targeting GenYLAs (Generation Young Latino Americans) who see themselves as uniquely American,” said Jacqueline Hernandez, Chief Operating Officer, Telemundo. “By utilizing mun2’s expertise in this space and Telemundo’s state-of-the-art production studios, this uniquely American production brings together the best of both worlds for the first time and marks a milestone in Hispanic television history.”

Burger King, Chevy and Valvoline are among the sponsors that have signed on to be a part of what is the network’s largest partnership integration in its history. There will be on-air activations for all partners with brands and products organically integrated into the show via characters, automobiles and sets. Show integrations feature four Chevy vehicles including the Camaro and the Cruze, Burger King’s signature Whopper and the Valvoline branded garage.

In addition, Valvoline has an exclusive digital integration on mun2.tv, providing viewers and car enthusiasts access to exclusive scenes that will not air on television, episode recaps featuring the hottest models and behind the scenes footage.

In conjunction with the show’s launch, mun2 and Valvoline are hosting an online viewer contest titled “King of the Street.”  This user-generated contest will be promoted on-air, online and extensively on Facebook, encouraging car enthusiasts to upload photos of their tuner cars for judging. The online community at mun2.tv and on Facebook will then vote to determine the winner of the best car, who will be awarded a trip to the largest tuner car auto show in the country. Grupo Gallegos is the agency of record for Valvoline.

“This is mun2’s most ambitious original production to date, and the advertising community has taken notice of our investment and commitment by participating in what is the largest partnership integration activation in the network’s history,” added Diana Mogollon, General Manager, mun2.