Telemundo launches Club de Noveleras in partnership with L’Oreal USA.

Telemundo announced the national launch of Club de Noveleras, the network’s official telenovela fan club, in partnership with L’Oreal USA. This initiative is the first-ever for both companies of its scope and scale. Beginning today, fans can access Club de Noveleras information at www.clubdenoveleras.com .

In addition to its new online home, the program extends to where Club de Noveleras first began – in Telemundo’s local market communities. There will be 10 in-market large scale Club de Noveleras talent tours in 2011, featuring two events per market in Chicago, Los Angeles, Miami, New York and Houston. The first event took place yesterday in Houston on Sunday, March 27, featuring cast members from “Aurora,” the network’s 8 p.m. EST telenovela. Fans will be able to get up close and personal with their favorite Telemundo novela stars in events designed especially for Club de Noveleras members and novela fans in general. While there, members can also get hair and make-up touch ups with the latest Maybelline and Garnier products and go home with the latest in sample products.

“This integrated program transforms viewership into relationship while connecting L’Oreal USA’s brands like L’Oreal Paris, Maybelline and Garnier, to their target consumers in an experiential and unique way,” said Jacqueline Hernández, Chief Operating Officer, Telemundo. “Consumers will be able to join an online community where they can interact with each other and with their favorite telenovela stars, while also finding rich beauty content including a brand new dedicated beauty blog.”

“This is the first time that several L’Oreal USA brands and divisions have come together to celebrate the beauty of the Hispanic community,” stated Marc Speichert, Chief Marketing Officer, L’Oréal USA . “L’Oreal USA has a profile of beauty products that fit the need of every US Hispanic consumer. Through this partnership with Telemundo, we will create the first Hispanic community that allows users to engage with their favorite Telenovela stars, connect with others about beauty while earning rewards and free gifts for participating in this ultimate Hispanic beauty destination.”

Passionate and dedicated telenovela fans have the opportunity to become a member of the Club de Noveleras’ loyalty program, a first for Telemundo. Registration is free, and membership provides subscribers with opportunities to earn points and later redeem them to win prizes, Telemundo brand premiums and various products from across L’Oreal USA’s beauty portfolio. Telenovela fans will be able to interact with other fans on social media sites such as Facebook and Twitter, see exclusive telenovela content available only to Club de Noveleras members and learn beauty tips and all about the latest trends in makeup and hair care from prominent beauty blogger Johanna Torres.

Telemundo’s recently launched social media unit, Social@Telemundo, will also play an integral role in the program. A dedicated beauty blogger, Johanna Torres, former Editor-in-Chief of Siempre Mujer, will engage the community, providing beauty tips and hosting polls about a range of beauty topics. In addition, the program will be cross-promoted across all NBCU platforms.