Comcast launches XFINITY TV in Spanish.
February 8, 2011
Comcast Corporation announced the launch of Xfinity TV in Spanish, a cross-platform entertainment experience that delivers the widest array of Spanish-language choices available anywhere, anytime – on TV, On Demand and online. As part of this comprehensive offering, the company has introduced www.XfinityTV.com/latinoTV, a new Internet destination with access to hundreds of Spanish-language movies and shows online free to Comcast digital customers. In addition, Comcast has more than tripled the number of Hispanic television choices available On Demand.
“Offering products and services designed specifically for the Spanish-language audience in a rich and compelling way demonstrates again our commitment to bringing our customers the best entertainment choices across multiple platforms,” said Marcien Jenckes, Senior Vice President and General Manager of Comcast Video Services. “We’re continually enhancing our Xfinity TV service with more content and features to meet the diverse interests of the Hispanic community.”
To help raise awareness about the company’s Xfinity services among Spanish-speaking consumers, Comcast recently signed actress Sofia Vergara as its spokesperson. Vergara will be featured in a series of ads in Spanish to help further extend Comcast’s message of access to entertainment anytime, anywhere, among Hispanic consumers.
