LATV premiers programming.
February 7, 2011
Starting Monday March 7th, LATV the national Hispanic entertainment network will launch five new series that cover a wide range of genres and topics targeting the growing Latino audience in the United States.
“Our programming continues to be as diverse as our audience,” commented Luca Bentivoglio, COO LATV. “The one common denominator is that every one of our shows intends to inform, inspire, and entertain the Latino audience. This isn’t a strategy, this is an imperative !”
Mis Doctores: A prominent and dynamic group of young doctors tackle medical issues affecting the Latino community.
Monday through Friday 06:00 PM PT / 09:00 PM ET
Tu Decides: A talk-show that pits four well-known personalities from different age groups against one another. The group includes telenovela star Adriana Fonseca, ex-wife of legendary singer José José, Elena -“Anel”- Noreña, ; ex-lead vocalist of pop-Latino group Flans, Mimi Hernandez; and rounding out the group is up and coming TV personality Elba Jiménez. Unlike The View, this program takes on every day issues concerning sex, love and relationships and allows the audience to participate in the discussion.
Monday through Friday 08:00 PM PT / 11:00PM ET
El Sazón de la Vida: Host & Chef Ana Saldaña, tries to counter the latest research concerning Latinos and their unhealthy eating lifestyle. Chef Saldana not only takes the viewing audience grocery shopping with her, but she also provides the most tasteful yet healthy ingredients that will set a new standard to Latin cuisine.
Monday through Friday 12:00 PM PT / 03:00 PM ET
Pasióon Motor: A show designed for car-lovers who prefer several test-drives before they make a purchase. Pasión Motor gives viewers the opportunity to go along for the ride with two automotive aficionados who eat, sleep and breathe all things that will have tv viewers starting their engines.
Saturday 12:00 PM PT / 03:00 PM ET
Freak: A show for technology fanatics. Freaks and Geeks are no longer a minority with Latinos! Freaks is the ultimate showcase that helps viewers decide on why and when they need to be first in line to buy the latest gadgets.
Sunday 12:00 PM PT / 03:00 PM ET
