Hola Networks & Adsmedia unite to offer Mobile capabilities.
February 4, 2011
Adsmedia has been selected by Hola Networks to exclusively develop web portals for publishers across its network and provide their MarketPlace solution for Hola’s mobile advertising clients.
Hola clients will now be able to include a mobile component in all of their media plans.
“It’s no secret that Latinos are having a continuous love affair with their cell phones and smart phones. Mobile is a key strategic tool in any marketing plan trying to reach the largest diversity group in the country, Hispanic consumers”, said Margot Bradley and Rafael Monteiro, both Co-Founders of Hola Networks, “and we trust Adsmedia to provide Hola Networks with the most powerful mobile technology available in the market today.”
According to Adsmedia’s CEO Xavier Buyse “Mobile advertising is experiencing tremendous growth and Hispanics specifically are consuming more and more mobile services every day. Adsmedia already reaches more than 168 Million users in Latin America, and this agreement will provide a strong entrance in the US Market, thanks to Hola Networks’ leadership in this market”
