Terra launches ‘Estilo Máximo’ with Martín Llorens.
January 23, 2011
Terra launches Estilo Máximo, a new fashion video program aimed at woman hosted by renowned fashion and beauty expert Martín Llorens. Estilo Máximo will be the source of information for topics related to fashion, style, and healthy living, where Martín Llorens, with more than 15 years of empowering the Hispanic community will share helpful tips and will reveal the latest fashion and lifestyle trends.
“We are very excited to continue offering our audience truly interactive experiences and unique and original content. Throughout his career, Martín has garnered considerable recognition and has a large group of followers; we are confident that Estilo Máximo will become the one-stop shopfor all things related to fashion,” said Fernando Rodriguez, CEO for Terra USA. “This digital platform will also provide marketers and advertisers an unparalleled opportunity to reach today’s Woman,” added Rodriguez.
The new video show will showcase weekly episodes such as In & Out, including the best and worst dressed, Do’s and Don’ts and special coverage of Red Carpet events and Award shows. Audiences will be able to interact directly with the expert through “Pregúntale a Martín” (Ask Martín) as well as receive advice on how to look great on a budget and tips on how to adapt fashion trends to your body with the “De la Moda lo que te Acomoda” (From Fashion – What Fits You) segment. Estilo Máximo will bring the user closer to celebrities and fashionistas in the “Spotlight”, where exclusive interviews with celebrities, designers, fashion and style experts will be featured.
“I am thrilled about this new project, where I will be doing what I enjoy the most, being in touch with my audience, sharing my knowledge with them and helping them look great, but most importantly teaching them how to feel comfortable and confident with themselves. This is about a complete package, inside and out. I want to be their coach, guide and friend,” expressed Martín Llorens, Fashion & Lifestyle Expert and Author of Descubre Tu Estilo.
