Cruz new Director of Lopez Negerete Communications’ PR Division.

Lopez Negrete Communications, Inc. announces that Cynthia T. Cruz will lead the public relations department as director.

“As director of our public relations unit, Cynthia brings a level of seniority, strategic thinking and experience that is indeed very rare and special in the Hispanic arena,” said President, Chief Executive Officer and Chief Creative Officer Alex López Negrete. “Our clients and the fully integrated communications programs we design on their behalf will certainly benefit from Cynthia’s ability to harness the power of the various public and community relations disciplines needed to truly connect with Hispanic consumers.”
 
“This is an exciting time to join Lopez Negrete as the agency grows in Hispanic market clout and expands their roster of industry-leading clients,” she said.  “As advisors to some of the most prestigious U.S. companies and their brands, our goal is to deliver the most integrated, strategic, public relations solutions for our clients, while advancing Lopez Negrete’s mission.”