Behr launches BehrPro.com in Spanish.

Behr Process Corporation introduced a new Spanish-language version of www.behrpro.com—its professional product, service and support website—to better serve its burgeoning customer base of Hispanic general contractors, remodelers, paint and wall-covering professionals, and builders.

From Behr’s “Direct to Pro(SM)” program to useful in-depth resources like Paintworld, the new site, www.espanol.behrpro.com, provides Hispanic professionals with a wide array of information, including extensive resources on BEHR interior, exterior and specialty products; business management and networking advice; useful project tips and tools; and information on a range of Behr solutions to help professionals better build their businesses.

“Behr is synonymous with delivering quality—from our professional products and business support to our engagement with customers and the community,” said Joe Richardson, senior vice president of professional products and services for Behr Process Corporation. “As such, it’s a natural next step to adapt resources, such as www.behrpro.com, to be accessible to our diverse customer base. Behr customers will now be able to browse online with greater flexibility and ease-of-use.”