Plaza Coca-Cola: Where fans come to celebrate during Mexican National Team’s U.S. Tour.

All around the world, fans gather at well-known places to cheer for their favorite teams. From La Puerta del Sol in Madrid after the 2010 FIFA World Cup™ to the Plaza de Mayo in Argentina when the national team won in the 80s, these iconic sites have served as gathering places for national celebrations.

“Coca-Cola has developed strong roots in communities across the country by hosting events that are important to people and connect with their passions and dreams”

With the launch of Plaza Coca-Cola, Hispanic soccer fans in the U.S. will have a place to call their own where they can celebrate with fellow fans and pay tribute to their favorite teams. The creation of Plaza Coca-Cola is part of the brand’s ongoing commitment to bring soccer fans experiences that allow them to open happiness and come together over one common goal. The special fan zone will debut at the first stop of the Mexican National Team’s (MNT) five city U.S. Tour in Atlanta.

Plaza Coca-Cola is a canvas, embodying places, symbols, activities and music that convey happiness to fans and inspire new celebrations. At each MNT game in the U.S., Plaza Coca-Cola will be part of Futbol Fiesta, an interactive zone that spans more than 120,000 square feet and includes live music, games, celebrity appearances and prize giveaways.

Plaza Coca-Cola will celebrate the return of the MNT to the U.S. by bringing a little piece of Mexico to fans. A 25-foot replica of the Angel de la Independencia (El Ángel), a victory column located over Paseo de la Reforma in downtown Mexico City, will be a signature part of Plaza Coca-Cola. Built to commemorate the centennial of Mexico’s War of Independence and later converted to a Mausoleum, El Ángel is one of Mexico City’s most recognizable landmarks and a focal point for celebrations across the country.

El Ángel and Plaza Coca-Cola will travel around the U.S., following the MNT as it plays its first five games outside Mexico since the FIFA World Cup. Plaza Coca-Cola will energize fans as they await the start of the Gold Cup, the biennial championship of the Confederation of North, Central American and Caribbean Association Football (CONCACAF).

“Plaza Coca-Cola is the perfect setting for fans to gather with friends and family to welcome the MNT back to the U.S.,” said Fernando Fiore, host of Univision’s Republica Deportiva. “I can’t wait to see how people react when they realize that Coca-Cola has brought one of the most iconic and well-known Mexican images to the U.S. in celebration of the MNT.”

Univision’s Fiore will host the unveiling of the Angel de la Independencia when Plaza Coca-Cola makes its debut on Wednesday, February 9 at the Georgia Dome in Atlanta from 4-8 p.m., in advance of the MNT’s first match of its U.S. tour. Plaza Coca-Cola and El Ángel will be prominently featured as the MNT also visits Oakland, San Diego and two additional cities still to be announced, between March and June.

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