ESPN Deportes announces Sponsor Lineup for Nación ESPN.

Toyota Signs on as Presenting Sponsor in Bilingual Cross-Platform Alliance; Farmers Insurance, Burger King, AT&T and Miller Lite Also Join as Sponsors

ESPN Deportes announced today a strong list of sponsors for the network’s upcoming sports and entertainment show Nación ESPN.  Modeled after ESPN’s hugely popular SportsNation talk show, Nación ESPN is set to premiere on Monday, Feb. 14 at 10 p.m. ET. This is ESPN Deportes’ first program to be produced from ESPN’s new studios at L.A. Live in Los Angeles.

Toyota has signed on as the show’s presenting sponsor, paralleling the automaker’s relationship with ESPN’s SportsNation. As the presenting sponsor, Toyota will be featured during the top stories as well as the ‘Pulse of Nation’ segment in which the hosts discuss the top, buzz-worthy stories of the day according to fans. The automotive brand will also sponsor the ‘Web Wall’, a giant Toyota branded video board that serves as the hub for fan interaction, catching up with the top tweets and Facebook posts of the day as well as the hosts’ opinions.

“This is an exciting extension of Toyota’s ESPN SportsNation, Presenting Sponsorship,” said Dionne Colvin, national marketing manager, media planning for Toyota Motor Sales, U.S.A., Inc. “We are delighted with the property and look forward to its cross market success in engaging Hispanic sports fans.”

Farmers Insurance, Burger King, AT&T and Miller Lite also have joined the list of official sponsors with unique integrations in the hour-long weekday program. Each partner will have individualized programming content, seamlessly integrating the brands into Nación ESPN across multiple platforms. Nación ESPN’s engaging and unique format, made up of fun and light-hearted segments from interviews with athletes and entertainment celebrities to foosball and video game competitions, allows for each of the advertisers to capture the spotlight during each segment.

“We are thrilled that Toyota, Farmers Insurance, Burger King, AT&T and Miller Lite have signed on with ESPN Deportes on the launch of Nación ESPN,” said Lino García, general manager of ESPN Deportes. “By working together we will provide our advertisers with access and interaction with Hispanic sports fans in a unique format that entertains and informs.”

Farmers will sponsor ‘The Interview’, featuring special guest interview segments with high profile athletes, coaches, actors, singers, comedians or Latino public figures who will speak about their passion for sports also including some funny personal stories about their life and careers. Miller Lite will be featured at the end of the interviews, during friendly competitions between the show’s hosts and the guest in a segment called ‘The Competition’. Burger King will sponsor the ‘Gametime’ segment, a revolutionary way to debate about current events, and AT&T will sponsor a segment featuring photos from the fans allowing viewers to share their love of sports with a national audience.