Arrieta joins Lopez Negrete Communications as Executive Group Account Director.

Lopez Negrete Communications, Inc. has named Julio Arrieta executive group account director. He joins the team dedicated to Verizon Telecom, an account which the agency won in 2010.

“The relationship our agency has with its clients is very unique in that it is a partnership. We make a commitment to understand their business inside and out and be able to make significant, tangible strategic contributions, far beyond the material deliverables,” said President, Chief Executive Officer and Chief Creative Officer Alex López Negrete. “This is why we feel Julio is such a tremendous addition to our team. He is clearly steeped in all things telecom and technology, but he also understands our corporate culture. We welcome Julio aboard and are excited about the dimension he adds to our already stellar team.”
 
Arrieta, as executive group account director for the Verizon Telecom account, will join an established group of experienced executives, including Marisol Cruz, executive director of strategic marketing; Miguel Moreno, executive creative director; and Jim Irvine, senior director of media strategies. Lopez Negrete Communications was awarded Verizon’s landline telephone, TV and high speed Internet services, including the company’s ground-breaking fiber optic service, FiOS, and is considered by many as the most important Hispanic account win of 2010.

“I’m truly blessed to have been brought onto this terrific team which, in my short time here, has already proven to be the best of the best,” said Arrieta. “We’re at the threshold of an amazing journey with Verizon; the company’s vision for the next generation of communications and entertainment experience is unparalleled, and we have the opportunity to leverage our strategic and creative resources to help Hispanic consumers understand this fact.”