NAPA Auto Parts launches Pura Calidad Mobile Tour

NAPA, the “Official Auto Parts Sponsor of the Federación Mexicana de Fútbol (FMF)” and the “Official Auto Parts Sponsor of the El Tri U.S. Tour 2011,” is launching the NAPA Pura Calidad Mobile Tour to connect with and engage Hispanics across the country . Leveraging some of the key Hispanic passion points – sports, music and family – the 2011 tour will travel to more than 10 major U.S. cities and be present at various events including Mexican National Soccer team matches, Alianza de Fútbol amateur soccer games, Hispanic festivals, and NAPA locations.
 
The Pura Calidad Mobile Tour kicks off on February 9, in NAPA’s hometown Atlanta with Mexico facing Bosnia-Herzegovina at the Georgia Dome. Additionally, NAPA’s Pura Calidad Mobile Tour will be present at the FMF games listed below. For the complete schedule of stops, fans can visit the NAPA Pura Calidad Facebook page: NAPA Pura Calidad.
  
At every tour stop, fans will have a chance to experience NAPA in a whole new way. The NAPA branded trailer will host special events like autograph sessions with known soccer legends, offering automotive and soccer enthusiasts free keepsake photo sessions with brand ambassadors. In addition, consumers can take part in games and contests for the chance to win exclusive NAPA giveaways.   
 
“NAPA is thrilled to take Pura Calidad on the road and engage with Hispanic audiences in their hometowns,” said Gaylord Spencer, Vice President of Marketing Strategy for NAPA AUTO PARTS. “The campaign will provide a nationwide showcase of NAPA’s commitment to excellence and quality while uniting Hispanic fútbol fans with their sports passions.”