PRISA Radio presents its 2011 Radio Offerings for Latin America.

PRISA Radio (formerly known as Unión Radio) presents their 2011 LATAM offerings revolving around three main areas for business – Talk Radio, Music Radio, and Online web.

With the incentive to attract customers and gain loyalty, PRISA Radio in 2011 aims on providing efficient solutions through their creativity, reach capability, and strategic planning that will exceed customer expectations.

Through various new radio programs PRISA Radio is offering radio time that is cost effective and capable of reaching specific target audiences. This offering includes:

NEWS, SPORTS, AND TALK

Reaching over 3.8 million people a month in Latin America, PRISA Radio is offering a variety of programs which include Global Vignettes (News, Health, Environment and Technology), Hora 25 Global (News and Opinion), Carrusel Mundial (Sports), Global Postcards (Travel) and Vozotras (Talk show targeting women).

On top of these unique talk radio programs PRISA Radio is offering in-depth sports coverage for the NBA finals, Copa Santader Libertadores, Copa America as well as the most important sporting events around the World.

MUSIC

PRISA Radio’s music offerings center around 40 Principales, the most listen to Spanish music radio network presented throughout 8 countries in LATAM. With a variety of program offerings which include: Del 40 al 1- A countdown of the weeks’ top songs, Minuto 40- One minute capsule with information related to Los 40 Principales Universe, Hot 40- The 40 Principales Morning show and Game 40- offering the latest gaming tips.

In addition, PRISA Radio hosts various concerts around LATAM with international and local artists from the Television and Music industries providing the ultimate experience for attendees. Events Include: Premios 40, Evento 40, Basico 40 and World Dance Music concerts.

ONLINE

PRISA Radio also offers a wide range of Websites that allow our audience to have access to all their favorite radio programs online. With over 40 websites worldwide and over 90 million views a month, PRISA Radio’s online Ad Network is a massive media outlet with an even larger penetration.