TeleFutura launches Video On-Demand channel.

TeleFutura launched TeleFutura On Demand with most U.S. distributors. The new video on demand (VOD) channel, announced during NATPE, allows fans 24/7 access to their favorite programs, including primetime novelas available within 24 hours after linear air.
 
“In partnership with our distributors, our goal is to offer viewers ongoing access to the best Spanish-language content,” said Tonia O’Connor, president of Distribution Sales & Marketing, Univision Communications Inc. “TeleFutura’s programming is a passion point for U.S. Hispanics and a dedicated VOD channel creates an opportunity for more engagement.”
 
New programming is being made available to viewers on a daily basis.  Initial programs being offered include “India,” “Escandalo TV” (Showbiz TV), “Así es la Vida” (That’s Life), “Delicioso,” and “Cine de las Estrellas” (All-Star Movies).
 
In early 2009, Univision launched a video on demand platform with the most extensive library of Spanish-language content in the U.S. The offering featured sports, news, movies and entertainment from Univision, TeleFutura and Galavisión and quickly grew to be the #1 Spanish-language VOD service.
 
O’Connor added: “The launch of a dedicated channel for TeleFutura content speaks to the growth of VOD among Hispanics and the increased demand for relevant non-linear Spanish-language content.”