Perry named VP of Marketing at GM.

General Motors announced the following leadership changes in its U.S. marketing operations, effective February 1.

Chris Perry , is appointed vice president, U.S. marketing, replacing Joel Ewanick. Perry will report to Ewanick, who was named Global Chief Marketing Officer on Dec. 17, 2010.

Prior to joining GM, Perry was vice president, marketing, Hyundai Motor America. Perry also spent nearly 10 years at American Isuzu Motors, where he held a variety of marketing and advertising positions.

In his new role, Perry will have responsibility for improving the positioning of the Chevrolet, Buick, GMC and Cadillac brands and consumer consideration of GM vehicles in the United States.

Rick Scheidt , currently executive director, Chevrolet product marketing, is named U.S. vice president, Chevrolet Marketing, replacing Perry. Scheidt joined GM in 1980, and has held several marketing positions within GM, primarily with the Chevrolet brand.

In addition, in order to continue to build on the distinct brand positioning and increased customer focus of Buick and GMC, the following changes are effective February 1:

John Schwegman , currently U.S. vice president, Buick-GMC Marketing, is named U.S. vice president, GMC Marketing.

Schwegman began his career with General Motors in 1988. He has held numerous sales and marketing assignments, including positions at the former Pontiac and Saturn divisions and in General Motors Market and Industry Analysis. Most recently, he led the Marketing launches for Chevrolet’s current generation full-size trucks brands.

Tony DiSalle , currently product and marketing director, Chevrolet Volt, is named U.S. vice president, Buick Marketing.

DiSalle began his career with GM in 1988. He has held several management positions, including key assignments at OnStar and within GM’s marketing operations.

“These moves support our plans to continue building very clear and distinct swim lanes for our four brands, “said Joel Ewanick, Global Chief Marketing Director. “These individuals have great track records for leading very aggressive and creative marketing strategies.”