Kutchera named Director of Digital Services at Acento.

“We are always excited to bring on board solid industry experts,” states Roberto Orci, President/CEO at Acento. “Joe’s success and results-driven experience with connecting brands to Hispanics complements our existing Acento Works philosophy.”

“Acento’s teamwork and client-driven results very much impressed me. Training workshops for the staff led to a conversation for me to join the company and build our clients’ already strong brands online,” Kutchera says. “As the “minorities” in the U.S. become the “majority,” how will clients adapt their digital marketing efforts to better reflect consumers’ cultural preferences? That’s what we will accomplish for them with Acento’s digital team.”