SCVNGR and Nissan Team-Up to Bring ‘Juke The City’ Challenge.

Wouldn’t it be nice to cruise through life in a Nissan JUKE? We think so, which is why SCVNGR — the social game all about going places, doing challenges and earning rewards — has partnered with Nissan to build the “Juke The City” challenge. Starting January 3, anyone living in Chicago, Los Angeles, New York or San Francisco can complete challenges at select places with SCVNGR Rewards for the chance to win a Nissan JUKE™ (and unlock other place-specific rewards along the way).

“Nissan products are innovative, bold, stylish and fun!” said Jon Brancheau, Vice President Nissan Marketing, Nissan North America, Inc. “The new 2011 Nissan JUKE shakes things up, so we’re turning to SCVNGR to shake things up on the marketing end by building into their game layer a unique and entertaining set of location-based challenges that can lead to a host of great rewards.”

By playing SCVNGR, anyone can earn instant rewards — like cameras and iPods — and become eligible for the grand prize by visiting the 20 locations throughout each city, trying new things and completing culture-themed challenges. Some of the fun and social challenges on SCVNGR that can get you rewards include:

* “Juke Box”: Earn three points just by perusing the records on a juke box and naming the song that would top the charts on your driving playlist.
* “Try Everything”: Earn two points for serving up plates (tapas style) at a restaurant and snapping a photo of the table.
* “Think Small”: Earn three points for snapping a 1cm portion of a mural at one of the local places.

“We’re revved-up to be working with Nissan to create challenges that are fun, engaging and potentially very profitable for consumers,” said Chris Mahl, SVP & Chief Brand Alchemist at SCVNGR. “Challenges at locations with earned rewards extend brands in a very powerful way.”

“SCVNGR delivers phenomenal game-generated engagement that can successfully reach multicultural consumers,” said Danielle Austen, Managing Partner at Team Ignition, an agency targeting Hispanics, African Americans and Asian Americans that has partnered with Dieste for this initiative.