Telemundo beefs-up station sales in LA & Chicago.

Telemundo announced that Marty Sokoler and Diana Fernandez have both been hired as Vice President of Sales for Telemundo Stations KVEA Los Angeles and WSNS Chicago, respectively. In this position, Sokoler and Fernandez will lead all aspects of the sales strategy and operations at each local station, including local business development, local sales initiatives and sales promotions. They will develop strategic partnerships in each market and work closely with clients and advertising agencies in delivering the stations valuable audience to customers.

“Marty and Diana are fantastic additions to our Los Angeles and Chicago stations,” said Ronald Gordon, President, Telemundo Station Group. “Both markets have large, vibrant Hispanic communities. Each will play integral roles in continuing the development of Telemundo’s strong relationships with advertising partners in Los Angeles in Chicago, as well as with the larger community and the Telemundo audience in their respective cities.”