Univision’s Hit ‘Soy Tu Dueña’ top Primetime Novela in U.S. Television History.
December 3, 2010
Univision’s primetime hit “Soy Tu Dueña” (Woman of Steel; M-F 9pm ET/PT, 8pm Central) reached 9.4 million viewers who tuned in to all or part of the program. Delivering its highest-ranked telecast since its premiere, last night’s airing of “Soy Tu Dueña” averaged 7.3 million Total Viewers 2+, 4.0 million Adults 18-49, 2.1 million Adults 18-34 and 2.5 million Persons 12-34. As part of the network’s powerhouse primetime novela block (which also includes the original production “Eva Luna”), “Soy Tu Dueña” helped Univision become the #1 broadcast network in the time period as well as for the entire night (8-11pm) among Adults 18-49, Adults 18-34, Men and Women 18-49, Men and Women 18-34, and Persons 12-34, among other key demos, regardless of language. Since its premiere in June 2010, “Soy Tu Dueña” has delivered an average audience of 5.4 million Total Viewers 2+, making it the most-watched Spanish-language novela in U.S. television history.
“We are extremely proud of the success of ‘Soy Tu Dueña’ and the historic imprint it has left in the television industry in the U.S.”
“We are extremely proud of the success of ‘Soy Tu Dueña’ and the historic imprint it has left in the television industry in the U.S.,” said Luis Fernández, president of Entertainment for Univision Network and of Univision Studios. “This is a great example of the ongoing popularity of the novela genre among U.S. viewers of all ages and the power and reach of Univision’s primetime lineup.”