Heineken partners with DJ4LIFE Academy.

As part of the Heineken MezclaSonic music series, Heineken is directing its $10,000 Green Ribbon grant to DJ4LIFE Academy for a limited series of DJ classes to be taught in Spanish. The classes will be hosted by the academy’s seasoned bilingual DJs and will focus on the basic techniques of DJing and creating music mashups. Classes are scheduled to kick off early next year in New York, Miami and San Francisco.

“We are proud of the contributions that the Heineken Green Ribbon program has made over the years to aspiring Hispanic musicians, arts organizations, and now Latino DJs,” said Daniel Mandelbaum, Brand Director of Heineken. “Heineken is excited to collaborate with DJ4LIFE Academy and contribute to the growth of Hispanic DJs.”

“It’s inspiring to have an iconic brand like Heineken involved in the Latino DJ movement,” said Tall Sasha, founder of DJ4LIFE Academy. “There are very few, if any, DJ schools that currently offer workshops in Spanish and we’re happy to be able to work with Heineken to help expand our offerings.”