vrtccom opens a new chapter with LéaLA.

The agency vrtccom (Vertice Communication Corp), based out of Torrance, CA will manage the
communication of the Spanish book fair in Los Angeles, LéaLA as informed by Eduardo Torres, CEO of
vrtccom.

“We are proud to be a part of this cultural project due to the importance it has to the Latino community in the
United States. LéaLA is directly associated to the prestigious Guadalajara International Book Fair, the most
important Spanish book fair”, said Eduardo Torres.

vrtccom will cater to the account from its offices located in Los Angeles, California, were the team lead by
Octavio Orozco, Co-founder and Director of the agency will create the communication strategy of the brand.
LéaLA designated vrtccom as its official advertising and media agency thanks to the creative and strategic
contributions and service offered by the company.

In this manner vrtccom will integrate its offices in the United States and Mexico taking advantage of the
Hispanic market knowledge in the United States and the integral communication agency experience from
Mexico. This synergy allows the agency to be more efficient in all the aspects of the market.

“The Latino community in California is one of the largest in the United States, this is why it’s important to
promote reading and the Spanish language through the development of events such as LéaLA, they are
essential to engage our communities with its roots and the cultural whereabouts of Hispano-American culture”,
concluded Eduardo Torres.