Omni forges alliance with Creative Director Fausto Sanchez.

Omni Direct, Inc. announced its strategic alliance with FHS and its Creative Director, Fausto Sanchez, who will help lead the charge of the company’s creative efforts.

Omni Direct’s alliance with Mr. Sanchez will allow him to focus on developing innovative creative products and helping to lead the company’s creative efforts for its growing client base. “Omni Direct is a leader in Hispanic direct response, seasoned in deploying best-in-class DR strategies to launch hit products to this booming market,” said Mr. Sanchez, “and I’m excited to be joining their team.” In his role at Omni Direct, Mr. Sanchez will also be responsible for focusing on the company’s creative output and applying his substantial US Hispanic marketing expertise to Omni Direct’s multi-channel campaigns.

Alex Agurcia, President of Omni Direct, said, “We’ve always been impressed with Mr. Sanchez’s marketing achievements and look forward to the new creative options he will provide our clients. He is a forward-thinking and results-oriented leader who will add breadth and depth to the creative and management team here at Omni Direct.”